Intelligent data hub for merging and distributing sales and customer data.
One, if not the central challenge in the IT landscape of modern publishers is merging data from the respective systems. Each in itself is optimized for production and fulfillment processes. And each in itself produces data for its specific task area.
Bringing this data together is time-consuming. And not as easy as it seems at first glance. The necessary capacities and know-how are not (or no longer) available in the vast majority of companies. Only very few companies can afford expensive system projects.
The subverse® data engine brings together data from the individual sources, prepares it and makes it available to other systems, for example in marketing processes. For example: