Data Intelligence Tools. Based on successful strategies for the media.
Convincing strategies and their operational success need consistent data from all business areas. In our consulting and project work, we have repeatedly extracted and linked data from a wide range of system providers. And with our tech team, we have developed flexible tools for this purpose and made them market-ready: subverse® and, in cooperation with partners, opensubs.
subverse®
Intelligent data hub for merging and distributing sales and customer data.
One, if not the central challenge in the IT landscape of modern publishers is merging data from the respective systems. Each in itself is optimized for production and fulfillment processes. And each in itself produces data for its specific task area.
Bringing this data together is time-consuming. And not as easy as it seems at first glance. The necessary capacities and know-how are not (or no longer) available in the vast majority of companies. Only very few companies can afford expensive system projects.
The subverse® data engine brings together data from the individual sources, prepares it and makes it available to other systems, for example in marketing processes. For example:
Analytics
Conversions, churn, shelf life, CPOs et cetera, integrated for digital and print
Automation
Selection and transfer of all data to other (marketing) systems
Campaigning
Consistent definition of all campaign links for the data model
opensubs
Full Service for the Digitization of Distribution
opensubs offers one thing above all: resources and know-how for the realization of smart digital system worlds for the media distribution of the future. As a platform of proven sales experts from the industry, the focus is not on a single product, but on the best individual solution.
- opensubs acts digitally and thinks print.
- opensubs supports media providers in building modern omni-channel sales.
- opensubs offers an experienced team of active partner companies with experience from 100+ projects and a common roadmap.
- opensubs is aligned with the customer experience and integrated into the customer journey.
opensubs is an initiative of
plenigo is the driver of digital subscription strategies for many well-known German publishing houses. The company runs their software suite in the cloud, enabling their customers to have tools that are always on the cutting edge.
Based in Hamburg and Frankfurt, more than 50 employees work in the disciplines of subscription services, store services, customer services and fulfillment to be a part of their customers’ e-commerce success story and to integrate these services as elementary components of the customer journey and experience.
bardohn is a consulting company with specialists for the data-based management of media companies in the areas of strategy, technology and project management.
plenigo is the driver of digital subscription strategies for many well-known German publishing houses. The company runs their software suite in the cloud, enabling their customers to have tools that are always on the cutting edge.
Based in Hamburg and Frankfurt, more than 50 employees work in the disciplines of subscription services, store services, customer services and fulfillment to be a part of their customers’ e-commerce success story and to integrate these services as elementary components of the customer journey and experience.
bardohn is a consulting company with specialists for the data-based management of media companies in the areas of strategy, technology and project management.
