We are specialists in data-based management of media companies.
Strategy › Technology › Projects
Data-based strategies
Successful strategies convince all stakeholders of the company, from shareholders to employees and suppliers to customers. Without buzzwords or smokescreens, even if it gets complicated.
In addition to a deep understanding of the industry and its transformation, this requires a clean empirical basis. We develop data-based strategies for and with our clients – including an intelligent data infrastructure.
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Data-based control
Media companies use a variety of systems for subscriptions, advertising, paywalls, web analytics, logistics, etc. to control their business. Each of these systems delivers its own reporting with its own KPI. Drawing clear and consistent data from them is the most important prerequisite for entrepreneurial decisions – and a major, labor-intensive challenge for corporate IT.
Our know-how and our subverse products provide a flexible solution. We connect the systems into a homogeneous data model. And enable reliable reporting and functioning automation without major development effort.
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IT and Data Projects
Media companies know very well how their processes work. And tech companies know exactly how their digital tools work. When the two meet, it doesn’t automatically become digitization.
When does the software need to be adapted to the processes? And when do the processes have to be adapted to the software? Customizing is expensive and change is painful. Successful digitization requires project managers who know both worlds and ensure that the teams are competent, motivated and successful.
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